Saturday, March 10, 2012

The 2011 Dow Flipbook

The 2011 DOW Flipbook.

This book was created as both a fun and interactive way to relive the rollercoaster ride that was the Dow Jones Industrial Average for the year of 2011, and as an object that reflects the increasing prominence that economics is gaining in the daily commentary of people throughout the world at this point in history. The 2011 DOW Flipbook allows the user to flip their way through the 252 daily closing prices of everybody’s favorite market index.

WHY: Many reasons... the combination of the taser factory coverage and insight provided by Marketplace (APM) + Freakonomics that sparked a hobbyistic obsession with economics and kicking my own ass for NOT attending Kelley School of Business in retrospect... an constant internal want to just quantify my personal time vs. $$$, a thrill for coming in under budget on a project, etc.


I realize I'm not alone. At this point in time, economic matters seem to be threaded deeper into the everyday dialogue of folks from all walks and age. It's a response to all that.


Big thanks to Jennifer from Phiffer Books for beautifully constructing the book. 
I sent a copy to America Public Media's Marketplace. Kai Ryssdal is the coolest.
More info: http://www.rebelhandspress.com/


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